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Are NFTs the future of digital IP and the creative world, or just a remix of DRM and all its woes? (Part 5)

February 14, 2022 5 comments

This is last in a series of posts to share some observations, opinions and conclusions on this intriguing technology which sits squarely at the intersection of digital, creativity and intellectual property. The topic is broken down into the following parts:

  1. What are NFTs (and the non-fungibility superpower)?
  2. What has this got to do with Intellectual Property (and content protection)?
  3. Does it mean that NFTs are like DRM remixed?
  4. How does it affect the creative industry today and in the future?
  5. Summary observations and conclusions.
Read more…

Are NFTs the future of digital IP and the creative world, or just a remix of DRM and all its woes? (Part 4)

February 6, 2022 4 comments

This is fourth in a series of posts to share some observations, opinions and conclusions from playing with this intriguing technology that sits squarely at the intersection of: digital technology, creative content and intellectual property. The topic is broken down into the following parts:

  1. What are NFTs (and the non-fungibility superpower)?
  2. What has this got to do with Intellectual Property (and content protection)?
  3. Does it mean that NFTs are like DRM remixed?
  4. How does it affect the creative industry today and in the future?
  5. Summary observations and conclusions.
Read more…

Are NFTs the future of digital IP and the creative world, or just a remix of DRM and all its woes? (Part 3)

February 5, 2022 4 comments

This is third in a series of posts to share some observations, opinions and conclusions from playing with this intriguing technology that sits squarely at the intersection of digital technology, creative content and intellectual property. The topic is broken down into the following parts:

  1. What are NFTs (and the non-fungibility superpower)?
  2. What has this got to do with Intellectual Property (and content protection)?
  3. Does it mean that NFTs are like DRM remixed?
  4. How does it affect the creative industry today and in the future?
  5. Summary observations and conclusions.
Read more…

The World Beyond Blockchain – Part 2/3: The Eye of the Storm

February 15, 2018 1 comment
Even as early as 2013, it was already clear the immense impact that Blockchain could have on: industries, individuals and society at large. Even as Bitcoin futures markets were launched in late 2017 (complete with cryptocurrency primer), and as the Bank of England considers introducing a UK cryptocurrrency, it is instructive to observe the speed at which things develop and evolve, almost on a daily basis. For example, the intense volatility of a major cryptocurrencies such as Bitcoin, with over 50% drop from a peak of almost $20,000 (in Dec 2017) to less than $8000 (in Feb 2018) is actually considered by some to be business as usual. Blockchain expert, Haydn Jones, at BlockchainHub, suggests that such highs and lows are actually indicative of active trading by buyers and sellers in a robust market. Besides, several other factors may also have exacerbated the huge price movement, e.g.: price manipulation (see allegations against Bitfinex / Tether), opportunistic short selling, tougher regulatory landscape, and even the Chinese / Lunar New Year!

 

 

Regardless of ongoing cryptocurrency price fluctuations, the above diagram depicts several key industries and activities which are currently or imminently undergoing, significant disruption by the Blockchain.

 

According to Blockchain researcher, Bettina Warburg, the Blockchain “provides a shared reality across non-trusting entities” which helps to: reduce uncertainty (via transparency), assure identity (via trust authentication), enforce asset tracking (via auditing) and guarantee execution / delivery (via smart contracts), all powered by mutual mistrust. Therefore, any industry or institution that relies on trusted 3rd party mediation is open to disruption by solutions that remove the need to know or trust the other party in a transaction. The Blockchain’s distributed, decentralised ledger of immutable transaction blocks is the trust platform upon which such transactions can occur. The successes of Bitcoin, and other cybercurrencies, attest the fact that the Blockchain is indeed the protocol that drives the so called Internet of value. It truly brings to life Professor Niall Ferguson’s assertion that “Money is trust inscribed”, even in the digital realm.

 

So many examples abound of new and pre-existing use cases for cryptocurrencies, smart contracts and DAOs (aka Decentralised Autonomous Organisations). They encompass diverse areas and players too numerous to mention and a recent CBInsights Webinar presentationoutlines the use of Blockchain in the enterprise.

 

The rising star du jour is the use of ICOs (or Initial Coin Offerings) for fund raising, which enables teams to raise sometimes eye watering amounts of money over a short space of time in exchange for coins or utility tokens at the launch of their solution. One recent ICO raised $36 Million in 1 minute! In comparison, you can probably see why the dot com bubble could be considered a sedate walk in the park.

 

Another emerging trend are faster, more scaleable, and fee-less cryptocurrencies which can be used to facilitate the low value and high velocity / volume transactions needed for the Internet of Things (IoT). These are next generation networks designed to get even faster through-put as the size of the network increases – in true to life network effect. Key players include IOTA, RAIBlocks and the proprietary Hashgraph. However they are all very much bleeding edge propositions, with many questions as yet to be answered.

 

Several concerns or potential roadblocks exist on the runaway expansion of the Blockchain, such as:

 

  • Increased regulation – There’s a looming threat or promise of tighter intervention by regulatory bodies and governments, especially for ICOs due to their conceptual proximity to the highly regulated securities industry. Other drivers include: reducing tax evasion, fraud, money laundering, anti-terrorism, as well as impact on PII (Personally Identifiable Information) data vs. the right to be forgotten and GDPR.
  • Security – Also, many security concerns persist, particularly in light of regular headlines about hacking, outright theft and other malfeasance. Increased Cryptojacking, i.e. the practice of stealing other people’s device processing power to mine cryptocurrency, is also a concern.
  • Scalability and fragmentation – it takes significant computing effort to mine Bitcoins, or to verify transactions, which has long raised concerns over its long term performance and scalability. The resulting splits or ‘ forks’ in that cryptocurrency have provided a vast array of competing coins (e.g.: Bitcoin! / Bitcoin XT / Bitcoin Unlimited / Bitcoin Cash / Segwit / Bitcoin Gold). Furthermore, there are myriad cryptocurrency wallets and exchanges to chose from, which can be rather daunting. Also the aforementioned next generation networks which use: Directed Acyclic Graphs (DAG) / voting algorithms / gossip protocols to deliver more flexibility, scale and performance.
  • Energy Consumption – Furthermore, the high cost of energy required to mine proof-of-work cryptocurrencies is another growing area of concern as it contributes to the spectre of global warming.
  • Privacy – Finally, the early association of Bitcoin with illicit and subversive activities on darknet sites (such as the defunct Silk Road and Alphabay) hasn’t really gone away, especially with the rise of privacy focused cryptocurrencies such as: Monero, Dash, zCash, Verge and DeepOnion. Contrary to popular belief, Bitcoin itself does not guarantee privacy because transactions can be linked to individuals (albeit with some effort), and all Bitcoin transactions are recorded for posterity on a very public Blockchain.

 

In light of the above opportunities and challenges, it is plain to see that the Blockchain technology is just at the starting line on a lengthy course of disruption and upheavals as yet unimagined. However, in the third and final part of this blogpost series, we’ll take a look at key scenarios and likely outcomes and conclusions after the storm has passed and dust settled.

 

The World Beyond the Blockchain – Part 1/3: The Perfect Storm

January 28, 2018 1 comment
In 2016, when my last article about the Blockchain and Bitcoin was published, the cryptocurrency was valued at about $400, which at the time seemed the result of fever pitch speculation and media hype. Fast forward to December 2017 and the order of magnitude increase, with over 1300% ROI in 2017alone, appears decidedly hallucinatory, but even that is nothing compared to the estimated $200,000+ peak valuation predicted by the time the last of 21 million possible Bitcoin has been mined. According to the maths, even if you were to invest in Bitcoin at $10,000 or $20,000 you’ll still stand to make an order of magnitude return on your investment well before that last bitcoin is mined! Such irrational exuberance, fools gold and / or mega bubble surely challenges previous examples, (e.g.: the infamous Dutch tulips, South Sea bubble or dot com bubble), for supremacy in foolhardiness, or does it?

Anyway, instead of all that hand wringing speculation, this three part post (from a forthcoming article for ITNow magazine) will focus on the perfect storm that has brought things to this point (in Part 1); it will explore current and emerging trends (in Part 2), and discuss possible scenarios that will likely play out after the dust settles (in Part 3), before concluding with a few recommendations on the way forward to the world beyond the Blockchain.

The winds of change – key Ingredients for the perfect storm:
We can acknowledge that Bitcoin is the first and perhaps most disruptive application of the Blockchain, at least for now. The following factors have combined to drive its emergence as a jaw dropping speculative investment opportunity, and the underlying blockchain technology as a revolutionary engine for hyper-charged innovation:
1 – Technology drivers:
  • According to CBIsights Research, Bitcoin is the first decentralized, censor-proof, portable, secure, durable, and scarce digital asset.
  • The underlying Blockchain is built on a solid foundation of proven technologies including public key cryptography, hashing and TCP/IP (aka the Internet protocols).
  • The Blockchain is one of several disruptive technologies that will enable and drive the so-called fourth industrial revolution.
2 – Global socio-economic, political and demographic drivers
  • Following 2008’s financial meltdown, with subsequent financial reforms and various other aftershocks, many institutions, including banks and governments, are suffering a major ‘crises of legitimacy‘ which is eroding their traditional role as trusted middlemen for many transactions
  • Global unemployment, hunger, terrorism, wars, natural disasters and mass migration all highlight and exacerbate inequality, xenophobia, mistrust and dissatisfaction with the status quo.
3 – Geometric scale disruption
  • The speed and scale of disruption and adoption of Blockchain applications is phenomenal, and it challenges existing systems of production, managment and governance
These key ingredients combine and contribute to the current frenzied interest in cryptocurrencies as well as the development of new, disruptive applications, business models and emergent behaviours powered by the Blockchain. In the second part of this blogpost series, we’ll take a look at the emerging opportunities and challenges to be found in the eye of the storm.

Fidget spinning and the ‘big brain’ syndrome.

May 29, 2017 Leave a comment

Looking ahead into the future, some forward thinking people might ask what key skills the younger generation should develop in order to survive, thrive and succeed in tomorrow’s world. There is no doubt in their minds that the skills, qualifications and advantages of the present day will no longer suffice in the technology infused world of tomorrow.

 

image4-edit-smFor obvious reasons, any answers to this question should be taken with a pinch of salt, therefore I shan’t even venture into that minefield, but suffice to say that judging from current trends in tech (e.g. biotech, AI, IoT, data analytics, and even Blockchain), the future will be something far more dynamic and fluid than we currently imagine and it’ll challenge even the best of us to compete. However, the ability to adapt to change is probably humanity’s greatest asset, and in this case, that ability resides in mankind’s evolutionary weapon of choice – the brain. It’ll require a big enough brain to recognise, comprehend and grasp the opportunities that present themselves in a post human transition.

I say post human transition because we’ll likely need superhuman abilities to engage effectively with even a mere subset of the predicted changes to come. The enabling technologies in place today only hint at possibilities beyond which we cannot easily envisage. A few weeks ago I came across someone with the big brain outlook, and based on our conversation, I came away with a few key characteristics that can help define the big brain advantage, as follows:

  1. It’s a lonely existence – having a big brain means stepping out on a limb. Even when others are busy fretting about current and future ghosts or bogeymen, they’ll often go out alone into the dark to explore the extent of an unfolding phenomenon.
  2. It takes guts – in order to be able to step out into the unknown, you’ll need a pair of big brass balls to scare any real or perceived demons in the dark. Innovators and pioneers meet this challenge head-on and forge ahead where others fear to tread.
  3. An eclectic worldview is essential – the ability to appreciate the big picture in all its variety, diversity and pervasive interconnectedness is crucial to this mindset. Look for it in those with atypical backgrounds and experiences, e.g. that well-travelled outlier in a homogenous group.

So what has this go to do with the humble, if irritating fidget spinner? Well a fidget spinner requires some manual dexterity as well as sensory input and feedback, and it apparently helps those with certain forms of attention deficit disorders, but it has gone viral and become a fad with school age kids (& some adults) everywhere.

Bipedal locomotion, opposing thumb digits and accompanying manual dexterity are adaptions that contributed to the evolution of ‘big brained’ Homo sapiens, aka thinking man. This evolutionary advantage led to the dominance of human beings on earth. In much the same light, it could be argued that those heads-down, hunch-shouldered, smartphone-wielding people you find everywhere these days are merely taking human cultural evolution to the next level by mastering necessary digital dexterity and information processing skills required to gain that digital advantage. So next time you see a fidget-spinning, smartphone-messaging kid, be rest assured this is a fine specimen of the next phase in human evolution – Lord help us all!

Copyright, Blockchain, Technology and the State of Digital Piracy

January 15, 2017 Leave a comment
The next installment of one of my favourite conferences on copyright and technology is right around the corner, on January 24th in NYC, and as usual it promises some interesting: debate, controversy and hot-off-the-press insights into the murky world of copyright business, technology, and legislation. Plus, this year, it also features a panel on the game changing technology of blockchain and its myriad disruptive applications across entire industries, including copyright and the creative industries.

Thankfully, the inclusion of this panel session recognises the never-ending role of new and innovative technologies in shaping the evolution of Copyright. Ever since that first mass copy technology (i.e. the printing press) raised questions of rights ownership, and due recompense for works of the mind, new technologies for replicating and sharing creative content have driven the wheel of evolution in this area. Attendees will doubtless benefit from the insight and expertise of this panel of speakers as well as moderator and Program Chair, Bill Rosenblatt, who questioned (in a recent blog post), the practicality, relevance and usefulness of blockchain in a B2C context for copyright. You are in for a treat.

This is a very exciting period of wholesale digital transformation, and as I mentioned once or twice in previous articles and blog-posts, the game is only just beginning for potential applications of: blockchain, crypto currencies, smart licences and sundry trust mechanisms in the digital domain. In an age of ubiquitous content and digital access, the focus of copyright is rightfully shifting away from copying and moving towards the actual usage of digital content, which brings added complexity to an already complex and subjective topic. It is far too early to tell if blockchain can provide a comprehensive answer to this challenge.

The Copyright and Technology conference series have never failed to provide some thought-provoking insights and debates driven by expert speakers across multiple industries. In fact, I reconnected recently with a couple of previous speakers: Dominic Young and Chris Elkins, who are both still pretty active, informed and involved in the copyright and technology agenda. Dominic, ex-CEO of the UK’s Digital Catapault, is currently working on a hush hush project that will potentially transform the B2C transaction space. Chris is co-founder Muso, a digital anti-piracy organisation which has successfully secured additional funding to expand its global footprint with innovative approaches to anti-piracy. For example, if you ever wondered which countries are most active in media piracy, then look no further than Muso’s big data based state of digital piracy reports. Don’t say I never tell you anything.

In any case, I look forward to hearing attendees impressions on the Copyright and Technology 2017 conference, which I’m unable to attend / participate this timme unfortunately. In the meantime, I’ll continue to spend my spare time, or whatever brain capacity I have left, with pro-bono activities that allow me to: meet, mentor / coach and advise some amazing startups on the dynamic intersection of IP, business and technology. More on that in another post.

Predicting the (near) Future

December 22, 2015 Leave a comment
The future is always tricky to predict and, in keeping with Star Wars season, the dark side is always there to cloud everything. But as we all know in IT the ‘Cloud’ can be pretty cool, except of course when it leaks. Last month saw the final edition of Gartner’s Symposium/ITxpo 2015 in Barcelona, and I was fortunate to attend (courtesy of my Business Unit) and bear witness to some amazing predictions about the road ahead for our beloved / beleageured IT industry.
 
Judging from the target audience, and the number of people in attendance, it is safe to say that the future is at best unpredictable, and at worst unknowable, but Gartner’s Analysts gave it a good go; making bold statements about the state of things to be, within the next 5 years or so. The following are some key messages, observations and predictions which I took away from the event.
 
1. CIOs are keen to see exactly what lies ahead.
Obviously. However, it does confirm to my mind that the future is highly mutable, especially given the amount of change to be navigated on the journey towards digital transformation. I say ‘towards’ because, from all indications, there is likely no real end-point or destination to the journey of digital transformation. The changes (and challenges / opportunities) just keep coming thick and fast, and at an increasing pace. For example, by 2017, Gartner predicts that 50% of IT spending will be outside of IT, it currently stands at 42% today, therefore CIOs must shift their approach from command and control style management to leading via influence and collaboration.
 
2. Algorithmic business is the future of digital business
A market for algorithms (i.e. snippets of code with value) will emerge where organizations and individuals will be able to: licence, exchange, sell and/or give away algorithms – Hmmm, now where have we seen or heard something like that before? Anyway, as a result, many organisations will need an ‘owner’ for Algorithms (e.g. Chief Data Officer) who’s job it’ll be to create an inventory of their algorithms, classify it (i.e. private or “core biz” and public “non-core biz” value), and oversee / govern its use.
 
3. The next level of Smart Machines
In the impending “Post App” era, which is likely to be ushered in by algorithms, people will rely on new virtual digital assistants, (i.e. imagine Siri or Cortana on steroids) to conduct transactions on their behalf. According to Gartner, “By 2020, smart agent services will follow at least 10% of people to wherever they are, providing them with services they want and need via whatever technology is available.” Also, the relationship between machines and people will initially be cooperative, then co-dependant, and ultimately competitive, as machines start to vie for the same limited resources as people.
 
4. Platforms are the way forward (and it is bimodal all the way)
A great platform will help organisations add and remove capability ‘like velcro’. It will need to incorporate Mode 2 capability in order to: fail fast on projects / cloud / on-demand / data and insight. Organisations will start to build innovation competency, e.g. via innovation labs, in order to push the Mode 2 envelope. Platform thinking will be applied at all layers (including: delivery, talent, leadership and business model) and not just on the technology / infrastructure layer.
 
5. Adaptive, People Centric Security
The role of Chief Security Officer role will change and good security roles will become more expansive and mission critical. In future, everyone gets hacked, even you, and if not then you’re probably not important. Security roles will need to act more like intelligence officers instead of policemen. Security investment models will shift from predominantly prevention based to prevention and detection capabilities, as more new and unpredictable threats become manifest. Also organisations will look to deploy People Centric Security measures (PCS) in order to cover all bases.
 
6. The holy grail of business moments and programmable business models
The economics of connections (from increased density of connections and creation of value between: business / people / things) will become evident especially when organsiations focus on delivering business moments to delight their customers. Firms will start to capitalise on their platforms to enable C2C interactions (i.e. customer-2-customer interactions) and allow people and things to create their own value. It will be the dawn of programmable business models 
 
7. The Digital Mesh and the role of wearables and IoT
One of the big winners in the near future will be the ‘digital mesh’, amplified by the explosion of wearables and IoT devices (and their interactions) in the digital mesh environment. Gartner predicts a huge market for wearables (e.g. 500M units sold in 2020 alone – for just a few particular items). Furthermore, barriers to entry will be lower and prices will fall as a result of increased competition, along with: more Apps, better APIs and improved power.
 
The above are just a few of the trends and observations I got from the event, but I hasten to add that it will be impossible to reflect over 4 days of pure content in these highlight notes, and that other equally notable trends and topics such as: IoT Architecture, Talent Acquisition and CIO/CTO Agendas, only receive honourable mentions. However, I noticed that topics such as Blockchain were not fully explored as might be expected at an event of this nature. Perhaps next year will see it covered in more depth – just my prediction.
In summary, the above are not necessarily earth shattering predictions, but taken together they point the way forward to a very different experience of technology; one that is perhaps more in line with hitherto far-fetched predictions of the Singularity, as humans become more immersed and enmeshed with machines. Forget the Post-App era, this could be the beginning of a distinctly recognisable post human era. However, as with all predictions only time will tell, and in this case, lets see where we are this time next year. I hope you have a happy holiday / festive season wherever you are.

DRM for Things – Managing rights and permissions for IOT

November 24, 2015 Leave a comment

Given the proliferation of interconnected ‘Things’ on the Internet (aka IoT), it was only a matter of time before the pressing need for robust, pervasive governance became imperative. How can we manage the rights and permissions needed to do stuff with and / or by things? The following are some thoughts, based on a previous foray into the topic, and building on my earlier book on the related world of Digital Rights Management (aka DRM).

Does anyone remember DRM – that much maligned tool of real / perceived oppression, (somewhat ineptly deployed by a napsterized music industry)? It has all but disappeared from the spotlight of public opinion as the content industry continues to evolve and embrace the complex digital realities of today. But what has that got to do with the IoT, and what triggered the thought in the first place, you might ask…

Well, I recently had opportunity to chat with friend and mentor, Andy Mulholland (ex global CTO at Capgemini), and as usual, I got a slight headache just trying to get a grip on some of the more esoteric concepts about the future of digital technology. Naturally we touched on the future of IoT, and how some current thinking may be missing the point entirely, for example:

What is the future of IoT?

Contrary to simplistic scenarios, often demonstrated with connected sensors and actuators, IoT ultimately enables the creation and realisation of a true digital services economy. This is based on 3 key aspects of: ‘Things’, ‘Events’ and ‘Connectivity’ which will work together to deliver value via autonomous agents, systems and interactions. The real players, when it comes to IoT, actually belong outside the traditional world of IT. They include organisations in industries such as manufacturing, automotive, logistics etc., and when combined with the novel uses that people conceive for connected things, the traditional IT industry is and will continue to play catch up in this fast evolving and dynamic space.

What are key components of the IoT enabled digital services?

An autonomous or semi-autonomous IoT enabled digital service will include: an event hub (consisting of graph database and complex event processing capability) in the context of ‘fog computing‘ architectures (aka cloud edge computing) – as I said, this is headache territory (read Andy’s latest post if you dare). Together, event handling and fog computing can be used to create and deliver contextually meaningful value / services for end users. The Common Industrial Protocol (CIP) and API engines will also play key roles in the deployment of autonomous services between things and / or people. Finally, businesses looking to compete in this game need to start focusing on identifying / creating / offering such resulting services to their customers.

Why is Graph Database an important piece of the puzzle? 

Graph databases provide a way to store relationships in an unstructured manner, and IoT enabled services will need five separate stores for scaled up IoT environments, as follows:

  1. Device Info – e.g. type, form and function, data (provided/consumed), owner etc.
  2. Customer/Users – e.g. Relationship of device to the user / customer
  3. Location – e.g. Where is device located (also relative to other things / points of reference)
  4. Network – e.g. network type, protocols, bandwidth, transport, data rate, connectivity constraints etc.
  5. Permission – e.g. who can do: what, when, where, how and with whom/what, and under what circumstances (in connection with the above 4 four graphs) – According to Andy, “it is the combination of all five sets of graph details that matter – think of it as a sort of combination lock!”

So how does this relate to the notion of “DRM for Things”? 

Well, it is ultimately all about trust, as observed in another previous post. There must be real trust in: things (components and devices), agents, events, interactions and connections that make up an IoT enabled autonomous service (and its ecosystem). Secondly, the trust model and enforcement mechanisms must themselves be well implemented and trustworthy, or else the whole thing could disintegrate much like the aforementioned music industry attempts at DRM. Also, there are some key similarities in the surrounding contexts of both DRM and IoT:

  • The development and introduction of DRM took place during a period of Internet enabled disruptive change for the content industry (i.e. with file sharing tools such as: Napster, Pirate Bay and Cyberlockers). This bears startling resemblance to the current era of Internet enabled disruptive change, albeit for the IT industry (i.e. via IoT, Blockchain, AI and Social, Mobile, Big Data, Cloud etc.)
  • The power of DRM exists in the ability to control / manage access to content in the wild, i.e. outside of a security perimeter or business boundary. The ‘Things’ in IoT exist as everyday objects, typically with low computing overheads / footprints, which can be even more wide ranging than mere digital content.
  • Central to DRM is the need for irrefutable identity and clear relationships between: device, user (intent), payload (content) and their respective permissions. This is very much similar to autonomous IoT enabled services which must rely on the 5 graphs mentioned previously.

Although I would not propose using current DRM tools to govern autonomous IoT enabled services (that would be akin to using yesterday’s technology to solve the problems of today / tomorrow), however because it requires similar deperimeterised and distributed trust / control models there is scope for a more up-to-date DRM-like mechanism or extension that can deliver this capability. Fortunately, the most likely option may already exist in the form of Blockchain and its applications. As Ahluwalia, IBM’s CTO for Cloud, so eloquently put it: “Blockchain provides a scalable, trustworthy, highly distributed, redundant and peer-to-peer verification process for processing, coordinating device interactions and sharing access to assets in an IoT network.” Enough said.

In light of the above, it is perhaps easier to glimpse how an additional Blockchain component, for irrefutable trust and ID management, might provide equivalent DRM-like governance for IoT, and I see this as a natural evolution of DRM (or whatever you want to call it) for both ‘things’ and content. However, any such development would do well to take on board lessons learnt from the original Content DRM implementations, and to understand that it is not cool to treat people as things.

Leading Digital In Practice

May 14, 2015 Leave a comment
I had the opportunity to read and review the book “Leading Digital” by George WestermanDidier Bonnet & Andrew McAfee, and as you might guess from the review score, I thought it was an excellent book. However, there’s nothing quite like putting something into practice to get a real feel for it, and I was able to do just that on a couple of recent occasions. Read on for highlights…

LD Book sm2

If you haven’t already read the book*, I can assure you it is chock full of common sense and great ideas on how to go about transforming your typical large, non-tech organisation into a digital master. However, as with most things, the theory can be vastly different from reality in practice, so below are a few observations from recent experiences where we tried to put into practice some of the wisdom from Leading Digital:

1. Not every organisation is geared up to do this right away – Even those organisations perceived by peers to be ahead of the pack may just be ‘Fashionistas’ at heart (i.e. very quick to try out shiny new digital toys without adult supervision). To gauge readiness it is important to understand where an organisation sits in the digital maturity quadrant**. Some organisations believe they already know the answer, but it’s always advisable to verify such a crucial starting point, in order to work out their best route to digital mastery.


Quadrant-sm

2. Engage both business and technology communities from the start – Anything else is just window dressing because, although either group can sell a good story as why they’re critical, neither side can fully deliver digital transformation without the other. It really is a game of two sides working well together to achieve a single outcome – no short cuts allowed.

3. Ground up or top down is great, but together they’re unbeatable – Every organisation must address four interlocking*** areas of: Vision, Engagement, Governance & Technology to stand any chance of leading digital. Many often have one or more of these areas needing serious intervention to get up to speed.

The-How-cropped-sm

4. Employees know their organisation better than anyone – This may be stating the obvious, but on several occasions we found critical knowledge locked in the heads of a few individuals, or that departments don’t communicate enough with each other, (not even those using the same systems / processes / suppliers). It is therefore a vital step to unearth such locked-in knowledge, and to untangle any communication gridlock.

5. Using the right tools in the right way pays off big – The Digital Maturity Quadrant or Digital Maturity Assessment exercise are great tools for stimulating debate, conversations and mission clarity. However the readiness of an organisation may impact how such tools are perceived as well as their effectiveness. In such situations, we need to reassess the best way to achieve a useful outcome.

In conclusion, I’d encourage all large, non-tech firms to look for opportunities to put some of the book’s wisdom into practice. The pay off is well worth it, and besides it’s never too late to start on the transformation journey because, as author Andrew McAfee puts it, when it comes to digital, “we ain’t seen nothing yet“!


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*Source: Leading Digital by George Westerman, Didier Bonnet and Andrew McAfee
**Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations (c) 2012
*** Source: Capgemini 2014