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Intellectual Property and Emerging Technologies
A new course certificate – Yes, another one. There’s a theme here…
I must say this one was particularly challenging, but even more rewarding, as it helped reshape and validate my notion that no single one of these ’game changer’ technologies can match over-hyped expectations all by themselves. Instead, and perhaps obviously, it’ll take certain combinations and mashups of two or more of these technologies to create the right value propositions for robust, real-world applications that can finally meet and / or exceed current expectations.
As a result, I remain steadfast in my conviction, and even doubling down my commitment to stay at the sharp end of emerging technology and the impact on society, businesses and individuals.
For example, I’m excited to be on a panel discussing Emerging Technology and Intellectual Property at the World IP Forum 2022 event taking place on 10th-12th October, in Bangkok Thailand. I will be talking about the role of emerging technologies and the next phase of digital content and rights management. Intellectual Property, such as Copyright, must evolve to keep pace with new technologies and novel uses of the works they’re designed to protect, (in both physical and digital realms, as well as in the spaces between them).
From past experience, events such as these offer great opportunities to share and learn from others, as well as networking with speakers, moderators and attendees. It’s great to be back on the circuit, and and I may do a summary post following the event, or perhaps even a podcast as Gen Z folks supposedly demand.
Successful Innovation: Is it an Art or Science?
Shock, horror; learning STEM is not the answer! Well at least not according to Dr. Andy Harter in his thought provoking 2018 BCS/IET Turing Lecture. Thankfully, he also described the key qualities critical for success in the fourth industrial revolution. Read on to find out if you’ve got what it takes.
Harter kicked off the lecture with a poignant question about whether successful tech and innovation was down to an art or a science, giving much pause for thought, but more on that later. The following are the key qualities I took away from the lecture:
- Creativity – This is inherent quality in every individual is not always teachable. However, it is important to nurture and inspire ‘sparky’ individuals. Creativity often works best when one is able to focus on human element and harness seemingly random ideas, thoughts and visions to solve problems.
- Motivation is key – Necessity is mother of invention, therefore tapping into an area of need with real emotional connections to the individual can often lead to inspired breakthroughs
- Story Telling – This can capture the imagination and turn mere functionality push into consumer pull. Great storytellers have lasting impact e.g. Nicola Tesla, Steve Jobs, Mark Zuckerberg, Elon Musk and Steven Spielberg
- Timing – Being too early or too late is as good as being wrong. For example, the ‘way-ahead-of-it’s-time’ Apple Newton PDA was responsible for the ARM chip (aka Acorn RISC Machine) which is used to power so many mobile devices today. Timing is everything.
- Observation – Learn to observe carefully everything e.g. detail, structure, patterns. This is one quality which can be taught and which only gets better with practice.
- Time / space to think – The hare vs. tortoise approach to problem solving describes how frenetic pace can get in the way of deep-thought and meaningful insights. Prominent thinkers have used and recommend micro-naps as a boost for productivity.
- Simplicity – make simplicity a key principle. Know what to leave out and try not to solve problems that don’t exist. Jazz great, Charlie Mingus once said: “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity”
- Adaptation – this is key to survival in nature, business and tech innovation. There are far too many examples of failures to adapt to a changing landscape. Today’s enterprise must embrace the phoenix like business model approach
- Generosity – Abundance is a state of mind most relevant to the digital age / fourth industrial revolution. Free software, apps and information powered economy is driven by digital abundance on an unprecedented scale.
Aside from the above, I found it interesting that Harter prefaced the above points by showcasing the works of that most forward-looking polymath, Leonardo Da Vinci, whose ground breaking works combine and span the arts and sciences, and so much more besides. In a world chock full of incredible opportunities, with amazing breakthroughs in: A.I., Autonomous vehicles, Internet of Things and Cloud computing, it is plain to see that the most profound impacts will come from combinations thereof.
In conclusion, it’s become more obvious that the polymath mantra to: “study the art of science and the science of art” in full knowledge that “everything connects to everything else”, stands true more-so now than ever, especially for those seeking to succeed in the 4th industrial revolution. In my opinion, any education or training that features and applies both the arts and sciences will beat the rest going forward. Just sayin’.
The World Beyond Blockchain – Part 3/3: After the Storm
My 2 previous posts on this topic described: the perfect storm that has brought things to this point (part 1/3), and explored current and emerging trends (part 2/3). This final post reflects on what will most likely play out after all the dust has settled.
After the storm – What’s next for the Blockchain
Given the current frothy state of most Blockchain based cybercurrencies, many people foresee a disastrous crash, or massive correction at least, and one may be forgiven for taking a skeptical view of the future of Bitcoin and it’s ilk. However, in light of the previously discussed factors, it is certain that the Blockchain is only starting its ascendence into every facet of human interaction with machines and with each other. When the dust finally settles, it is almost certain that the Blockchain will assume its rightful place as a key enabler of the fourth industrial revolution. A couple of indicators that clearly point the way towards this eventuality are:
1 – Moving from fission to fusion:
We are currently witnessing what can only be described as a period of explosive innovation based on / fueled by several disruptive and/or emerging technologies, including: AI, IoT, nanotech, biotech, robotics, 3-D printing, autonomous systems and vehicles, materials & energy tech, quantum computing and the Blockchain. This rapid outward acceleration of disruptive innovation is somewhat akin to nuclear fission, where each disruptive tech development sparks a chain reaction with other disruptive technologies and applications. However, even that pales in comparison with the potential disruptive power of emerging tech mashups which may be more likened to nuclear fusion. For example, a Blockchain powered Artificial General Intelligence (AGI) system running an IoT platform reeks of potential disruption overdrive. The recent 60 second $36M ICO of Singularity.Net’s Blockchain powered AI platform clearly shows that it’s just a matter of when, not if such an eventuality will manifest.
2 – Demographic expansion
Time and again it has been observed that teams with a higher diversity of people tend to produce more and better innovation, and this is something which can be seen with Blockchain and its myriad applications. For example, at an event I attended about Blockchain in developing countries, it was refreshing to see 50% of the panel were women in CxO roles, leading their organisations in navigating and deploying innovative Blockchain applications and disruptive use cases. Outside of a seemingly diversity challenged Silicon Valley, the Blockchain appears to be a magnet for diversity, with pools of entrepreneurs, users and disruptive use cases that cuts across traditional stereotypes and geo-political, socio-economic, demographic or even academic boundaries. It appears to be agnostic of age, gender, race or religious backgrounds, which is perhaps unsurprising given the multi-disciplinary influences and inputs required to create useful, successful Blockchain applications. Disciplines involved include: mathematics, psychology, philosophy, cryptography, computing, politics, economics and sociology. However, a lot still needs to be done in other areas because increased inequality represents one of the greatest concerns associated with the 4th Industrial Revolution.
Weathering the Storm: How to avoid the deluge and ride the wave
Below are my top tips for surviving and thriving through the period of disruptive cultural evolution that is bound to accompany the advent of this fourth industrial revolution and one of its key enablers:
1. Education – Get up to speed with Blockchain, and other emerging technologies, read simple introduction guides and watch videos from reputable sources, but please beware the excessive noise and froth of F.U.D out there, as not everyone is an expert.
2. Analyse your own situation – What does Blockchain mean for you as an individual, and for your organization or communities? Try to define your own use cases according to your area of expertise, and perhaps help your organization or community define or contribute to their Blockchain strategy.
3. People come first – Always put humanity first. A good dash of human compassion and grace will go a long way in future, because all emerging technology will ultimately become part of the plumbing enabling humanity, but even super humans need the right values too.
Finally, I’m no investment expert and the following does not in any way constitute investment advice, but for specific instruments, such as cryptocurrency and ICOs, it may be prudent to adopt a risk averse strategy and avoid any speculation, due to their relative immaturity. Otherwise some common sense approach will be required to even consider dabbling. For example, never gamble what you cannot afford to lose, or invest in something you do not understand, and always keep an eye on the regulatory landscape!
In conclusion, I believe the Blockchain will continue to be a fascinating topic for a while yet, but as more and more use cases become reality, it will ultimately go the way of other great enabling technologies (e.g. the Internet and Worldwide Web) and become part of the background infrastructure upon which yet more life changing innovation will emerge. You can bet on that!
The World Beyond the Blockchain – Part 1/3: The Perfect Storm
- According to CBIsights Research, Bitcoin is the first decentralized, censor-proof, portable, secure, durable, and scarce digital asset.
- The underlying Blockchain is built on a solid foundation of proven technologies including public key cryptography, hashing and TCP/IP (aka the Internet protocols).
- The Blockchain is one of several disruptive technologies that will enable and drive the so-called fourth industrial revolution.
- Following 2008’s financial meltdown, with subsequent financial reforms and various other aftershocks, many institutions, including banks and governments, are suffering a major ‘crises of legitimacy‘ which is eroding their traditional role as trusted middlemen for many transactions
- Global unemployment, hunger, terrorism, wars, natural disasters and mass migration all highlight and exacerbate inequality, xenophobia, mistrust and dissatisfaction with the status quo.
- The speed and scale of disruption and adoption of Blockchain applications is phenomenal, and it challenges existing systems of production, managment and governance
Becoming Salesforce: Beyond Cloud Services
I’ve always maintained (here and here) that a tradition for innovation trumps mere culture of innovation hands down. This was clearly demonstrated at a recent boot camp for new joiners to Salesforce, in San Francisco. Judging by the frenetic pace of a week long immersion in all things Salesforce, the work involved in introducing and maintaining the Salesforce ‘Ohana’ culture of innovation is a relentless and never-ending pursuit that is worthy of any tradition.
By all accounts this was a ‘mega’ boot camp event, comprising over 250 new hires from many different countries and regions. Below are my top three takeaways from the event:
1: Ohana and Value Alignment
Salesforce believes passionately in giving back to the local community and included a day one agenda item for attendees to undertake pro bono work for some of the local charities. After a couple of hours physical labour, one starts to realise just how serious Salesforce takes the 1-1-1 pledge (i.e. to contribute one percent of employee time / resources / products to help local communities via charity, education and other worthy causes). As if that wasn’t enough, Chief Adoption Officer, Polly Sumner later bought the point home with a passionate talk about how each employee must make it a mission to define their purpose and actively pursue it by aligning with company values and recording as individual annual objectives. The result: a committed workforce that is empowered to make meaningful and positive contributions, as part of their day job and career aspirations. Given such a culture, it is not surprising why and how customer success is the ultimate raison d’etre for Salesforce
2 – Change is rapid and constant
Several speakers, over the course of the event, took pains to emphasize the need to adapt and adopt a fast paced mentality in order to survive and thrive in Salesforce. With three major (as in all the bells and whistles) releases each year, the Salesforce platform and clouds are constantly evolving to become ever faster, smarter and more personalised with each new release. The latest offerings in Analytics (Wave), user experience (Lightning) and Internet of Things (IoT Cloud) is merely a foretaste of what is likely to manifest on such a dynamic platform. If you are inclined to wonder how or why I can say this things, then look no further than the amazing level of talent gathered at the event. Every background was represented, from ex-marines to rocket scientists, or ex McKinsey, Deloitte, IBM and Capgemini consultants, plus key talent from competitors such as Oracle, Microsoft and SAP. The Force is strong in the Ohana.
3 – Awesome is more than just a word
I must have counted over one hundred separate utterances of the word ‘awesome’ (including two completely unforced instances by yours truly), but suffice it to say I have yet to come across any organisation where employees seem to be in such awe of their own, er ‘awesomeness’, for lack of a better word. As part of the boot camp, we were also introduced to all the Salesforce clouds i.e.: Sales, Service, Marketing, Apps, Community, Analytics and IoT Clouds. What is truly impressive is how they all integrate and work together or separately as per customer requirements. A typical customer pitch kicks of with the inevitable Safe Harbour statement and a thank you to the customer, followed by a description of the new technology, new business and new philanthropic models espoused by Salesforce and how that could be made to work better for the customer. It is indeed a brave new world for cloud services.
Overall, the boot camp delivered an unabashed experience of the Salesforce Ohana culture and, given the number of attendees at this event, there definitely is a strong demand for more talented people with the right experience and mindset to join such a fast growing organisation. Finally, and by all indications, Salesforce is certainly showing the hall marks of a company with a clear tradition for innovation that is deeply rooted in its values. Long may it continue, and I can’t wait to see what’s next on the ever changing horizon. Mahalo!
Introducing a Framework for Multi-Publishing
I believe that in a highly connected digital world, the future of content publishing lies with creating interlinked manifestations of a core concept or theme. I like to think of this as “multi(n) publishing”, (where ‘n’ stands for any number of things, e.g.: aspect / channel / facet / format / genre / sided / variant / etc.), or multi-publishing for short. To this end, I’ve created a framework which could prove very useful for conceptualizing and executing multi-publishing projects. Read on to find out more.
- Why Multi-Publishing?
There is increasing evidence of an evolution in the way people consume digitally enabled content, e.g.: watching a TV show whilst surfing the web, talking on the phone to a friend and posting comments on social media – all of which may or may not relate to each other or a single topic. This has put enormous pressure on content creators and publishers to find new ways to engage their audience and deliver compelling content to people that live in a world surfeit with competing content, channels, devices and distractions. In the above scenario, broadcasters have tried, with varying degrees of success, to engage viewers with second or multi-screen, content (e.g.: show on TV, cast info on website / mobile site, plus real time interaction on Social Media – all related to the show). Furthermore, the average attention span of most users appears to have shrunk and many prefer to ‘snack’ on content across devices and formats. This doesn’t bode well for the more traditional long-form content upon which many creative industries were established. As a result, many in the content production, publishing and marketing industries are seeking new ways to engage audiences across multiple devices and channels with even more compelling content and user experiences.
- What is Multi-publishing?
In this context, the term “multi(n) publishing” (or multi-publishing) describes the manifestation of a core concept / theme as distinct but inter-linked works across multiple media formats, channels and genres. This is somewhat different from other similar related terms such as: multi-format (or cross-media), multi-channel, single source, or even multi-platform publishing. The last one being mainly used by marketers to describe the practice of taking one thing and turning it into several products across a spectrum of online, offline and even ‘live’ experiential forms. The key difference between these terms and multi-publishing is that the latter encompasses them all, and more. In fact, the multi-publishing framework is closer to the information science idea of conceptualisation. Also, and perhaps more importantly, the various manifestations of multi-published content are not necessarily brand identical to the originating (aka ‘native’) core concept, or to each other. However, each and every manifestation is intended to be unique and distinct, yet able to enhance each other and provide a fuller and more fulfilling experience of the overall core concept.
- How does it work?
In order to achieve the desired outcome of the whole being more than a sum of its parts, it makes sense for creators and publishers to bear in mind, right from the outset, that their works will likely be: used, reused, decomposed, remixed and recomposed in so many different ways, (including new and novel expressions of which they couldn’t possibly imagine at the time of creation). Therefore, they must recognize where and how each of their output content fits within the context of a multi-publishing content framework or architecture. The diagram below is just such a framework (in mindmap form) and demonstrates the narrative-like progression of a single core concept / theme across various stages and interlinked manifestations.
This is only an example of what content creators and their publishers must consider and prepare as part of their creative (inspiration) and publishing (exploitation) process. It requires the creation and/or identification of a core concept which is manifest in the expression of the art (e.g. in the: story, song, prose, images, video, game, conversations or presentations etc), and which can be used to link each and every format, channel or media in which the concept is expressed.
Finally, the use of multi-publishing frameworks can also enable easier setup and automation of tracking and recording of all usage transactions, and potentially any subsequent remuneration for creator(s) and publisher(s), in a transparent manner, (perhaps using a trust mechanism such as blockchain). I will explore this particular topic in a subsequent post on this blog. In any case, there remains one key question to be answered, i.e.: how can or should we consider protecting core concepts or algorithms at the heart of multi-publishing frameworks, and if so what form should such protection take?
Predicting the (near) Future
IBM Innovation Labs – where old meets new, and everything in between…
If you’ve ever wondered how the big tech players do innovation then you might do well to head on over to IBM’s Hursley labs for a taste of their world class innovation facility. A few weeks ago, some colleagues and I were hosted to an executive briefing on innovation, the IBM way. Read on to find out more…
IBM Executive Briefing Day
We had a fairly simple and straightforward agenda / expectation in mind, i.e. to: hear, see and connect with IBM labs on key areas of innovation that we might be able to leverage in our own labs, and for clients. This objective was easily met and exceeded as we proceeded through the day long briefing program. Below are some highlights:
First of all, Dr Peter Waggett, Director for Innovation, gave an overview of IBM Research and ways of working. For example, with an annual R&D spend of over 5 Billion Dollars, and 1 Billion Dollars in annual revenues from patents alone, (IBM files over 50 patents a year), it quickly became clear that we were in for a day of superlatives. Dr. Waggett described the operating model, lab resources and key areas of focus, such as: working at the ‘bow wave’ of technology, ‘crossing the mythical chasm‘ and ‘staying close to market’. Some specific areas of active research include: Cognitive Computing (Watson et al), Homomorphic encryption, “data at the edge” and several emerging tech concepts / areas e.g.: Biometrics, biometry and Wetware / Neuromorphic computing with the IBM Synapse Chips. And that was just in the morning session!
The rest of the day involved visiting several innovation labs, as outlined below:
Retail Lab – demonstration of some key innovation in: retail back end integration, shopper relevance and customer engagement management (with analytics / precision marketing / customer lifecycle engagement). Also, touched on integration / extension with next generation actionable tags by PowaTag.
Emerging Technology & Solutions Lab – featured among other things: the IBM touch table (for collaborative interactive working), Buildings Management solutions (with sensors / alerts, dashboard, helmet and smart watch components); Manufacturing related IoT solutions (using Raspberry Pi & Node Red to enable closed loop sensor/analysis/action round trip); Healthcare innovations (including Smarthome based health and environment monitoring with inference capability) and of course Watson Analytics.
IOT Lab – Demonstrated various IoT based offers e.g.: from Device to Cloud; Instrumenting the World Proof of Concepts; Decoupled sensors / analysis / actuators; IoT reference architecture (incl. Device / Gateway / Cloud / Actuators ); and IoT starter kits (with Node Red development environment & predefined recipes for accelerated IoT).
IOC Labs – IBM’s Intelligent Operations Centre (IOC) was shown to be highly relevant for smarter cities as it enables the deployment of fourfold capabilities to: Sense / Analyse / Decide / Act, thus enabling the ability to predict and respond to situations even before they arise. IOC capabilities and cases studies were also demonstrated to be relevant & applicable across multiple industry scenarios including: retail, transport, utilities and supply chain.
Finally, you cannot complete a visit to Hursley without stopping off at their underground Museum of computing. Over the years, this has become a special place, showcasing the amazing innovations of yesterday which have now become objects of nostalgia and curiosity for today’s tech savvy visitors. It is almost incredible to think that computers once ran on: floppy discs, magnetic tape and even punch cards. This is made even more poignant by the thought that almost every new innovation we saw in the labs will one day take their place in the museum, (particularly if they prove successful). Perhaps some of them may even be brought to life by other, newer and as-yet-undiscovered innovations, e.g.: see if you can spot the 3D printed key on this IBM 705 data processor keyboard!
Spot the 3D printed key.
Overall, it was a great experience and many thanks to our hosts, and IBM event team, for making this a most interesting event. The team and I are certainly look forward to finding out how other tech players, both large and small, are pursuing their own innovation programs!
The Business of Innovation.
In order to survive and thrive in a continuously evolving digital landscape, there is no escaping the fact that every organisation must place innovation as a core activity in their business model, but what is the best way to go about it?
Many organisations choose to address this by investing in an innovation capability (i.e. time, space and resources) in the form of an innovation lab / centre / hub, where they can participate and play “the innovation game“, as described in a recent paper by Capgemini Consulting and Altimeter Group. One key message is that successful innovation centres need to have: clear purpose, executive support and real autonomy to delivery outcomes. Brian Solis posted an excellent summary here.
Over time, I’ve come to understand that that innovation typically happens when a pressing need or challenge is presented to a diverse group of people, with the right mindset to recognise and seize the opportunity to affect change, in a sustainable and profitable way. Below are top five lessons I’ve learnt over the years leading innovation in my business unit.
Top 5 Innovation lessons learnt (so far):
- Innovation is much more than ‘Digital’ – It has been happening much longer than the digital transformation phenomena we see / hear about nowadays. You’d be forgiven for thinking otherwise, but digital is just one form of innovation, albeit one that is farther reaching that most.
- Ideation is necessary; execution is a must – Application is key. Good ideas are dime a dozen, but the real value lies in applying new and/or established ideas in ways that deliver said value to your business and clients’ in a sustainable / profitable way
- Start thinking about the IP in co-creation & ecosystem – this one will only get bigger and more urgent over time. Currently we see a frenzy of co-creation and new economic dynamics in the so called sharing economics, however evolution is driven as much by scarity as abundance therefore the role of IP ownership as a driver and benefit of innovation will not disappear anytime soon.
- Innovation is subjective – One person’s innovation is another’s business as usual. The definition of innovation alone is a minefield of individual viewpoints. However, one aspect which everyone seems to agree is that innovation “involves doing something in a new or different way which delivers some sort of added value”. Discuss.
- Innovation is a journey not a destination. (i.e. tradition vs. culture) – most innovation labs are concerned with creating tangible new, innovative products and services, the success of which they may be judged. However, not many innovation initiatives start out with a focus on how to create a culture, never mind tradition, for innovation.
Are you a CIO/CTO/CDO, Chief Innovation Officer, Innovation Director, Lab Leader or manager? Did you find any of the above to be true in your experience, and and how do they apply to your current organisation? I’d be very interested to know about it one way or the other.
In any case, it is relatively easy to reach a conclusion that organisations need to play the long game and not give into temptation of seeking quarterly results for their innovation initiatives. KPIs and other measures are necessary to track success, but they can also not constrain innovation. The true business of innovation is manifest in the long game needed for evolving a certain “point-in-time” innovation culture into longer term tradition for innovation.
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