Business ideas on social marketing
That was the title of Wednesday’s BCS event which as usual delivered some thought-provoking and excellent discussions by the two expert speakers who also revealed the secret sauce for successful social marketing (and indeed social anything). Read on to find out more!
It’s really rather simple when you think of it, because the answer is right there in the name, i.e.: Social Network. First, the social aspect involves people interacting with each other in a way that essentially provide some value to either or both parties. Secondly, the network aspect deals with the multiplier effect of the social graph, such that the value of each individual social interaction (a comment, shared picture or link) is actually magnified by the size of the network, and these two points were summarized by Headshift’s Lee Bryant (see picture) in a quote that went something along the lines of: “Small actions aggregated at scale create the network effect”, which is the holy grail of social networks.
Lee Bryant talking at the BCS Social Marketing event
And that, dear reader is what I consider the not-so-secret sauce for any successful social enterprise including: Facebook, Linkedin, Ecademy, and even newer upstarts like Quora.com. I’ll be interested to hear from anyone that thinks otherwise.
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