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Posts Tagged ‘Olympics’

Were You Inspired?

August 13, 2012 3 comments

The end of a successful London 2012 Olympics, heralds a return to reality not least for the people of London who played host to the world for two straight weeks. Numerous events, achievements and incidents occurred during the week, but a critical factor for me was the superb organisation which provide some great lessons for any business to embrace and emulate.

Sunset at the Olympic Park

Sunset at the Olympic Park

Below are four great lessons from the London 2012 Olympic Games:

  1. Never promise too much – the organisers of London 2012 did not promise more than they could deliver. In fact, the closing ceremony performance at the Beijing 2008 Games gave little hint of what was to come as the Olympic flag was handed over to London Mayor, Boris Johnson
  2. Wow them with your opener – The opening ceremony for London 2012 was a real eye opener for people on just what the Games could deliver, and they did not disappoint.
  3. Deliver the goods – The most important part of the Olympics are the games, and London 2012 successfully delivered in terms of: organisation, audience participation (apart from early issues with rare tickets vs. empty seats), television coverage (the BBC coverage was outstanding), and a remarkable medal haul for the host nation.
  4. Be gracious in your exit – The games concluded with a music laden closing ceremony, and the Olympic flag was passed with some aplomb to Brazil, the next host nation which also gave a taste of what to expect in Rio de Janeiro come 2016. Even the departure experience at Heathrow Airport was something to write home about.

“Successful”, “fantastic”, “enjoyable”, “brilliant” were some of the descriptive words used by athletes, volunteers, organisers and spectators at these last Games, and those are words that any business should like to hear coming from their clients, customers, employees and partners.

DRM at the Olympics and other possible signs of progress

July 18, 2008 Leave a comment

Certain unrelated recent developments (e.g. DRM at the Olympics, Ad-supported Pirate Videos, and potential ISP Music Download services) appear to show, what might be described as, positive progress towards embracing the evolving digital content economy. Hope springs eternal.

These notable developments, in three continents no less, include:

USA: Media Companies choose to profit from pirated YouTube Video Clips. The title says it all, and the article, from the New York Times, demonstrates how some major content companies are trying to explore other ways of making advertising lemonade from copyright infringement lemons.

UK: Possible ISP backed Flat Fee Music Deal. Although this appears to have turned into a damp squib, (albeit with publicity upside for the likes of PlayLouder and Virgin Broadband), the fact that the proposition of a flat-fee, all-you-can-eat, P2P based music sharing service supported by a major ISP could gain so much traction / buzz in the blogosphere effectively demonstrates a potential opportunity, worthy of further exploration, for the music labels and ISPs (off the back of their recent agreement).

China: Free Music / Protect Video – Perhaps as befitting a nation with the world’s eyes on it, there are two developments worthy of mention here:

  1. Google launches free music download service in China – This was announced in February, and will enable Google users in China to search and download DRM-free songs. Although the advert based revenue is to be split between Google / the music labels / hosting service provider, some analysts still wonder if the major music labels ought to be worried.
  2. DRM at the Beijing Olympics. According to this recent DRMWatch article, China’s CCTV has chosen SafeNet’s OMA 2.0 DRM for protecting Internet video coverage of the Beijing Olympics. Ok, so there’s that dreaded three letter acronym again, but this is arguably a good example of the appropriate use of DRM technology for valuable, time sensitive, content.

In conclusion, the above are just some examples of steady progress towards embracing the changes, challenges and opportunities offered by the evolving digital content landscape. Who knows, perhaps tomorrow there might even be a severe outbreak of world peace. As said before, hope springs internal (sic).

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Note: This post was previously published on my BCS DRM Blog, where you can find the original post, and reader comments, in the archives.