Home > Capgemini, Mobile Technology > iPhone OS 3.0 Unveiled…

iPhone OS 3.0 Unveiled…

…despite the recession, and along with the usual fanfare of a demo / presentation that set alight the whole infosphere, (i.e. blogosphere / twittersphere / and-all-other-web2.0-spheres). However, the one thing that sticks out the most for me is the fact that I will soon be able to “Cut, Copy and Paste” stuff on my iPhone, (which really should have been a standard feature from the outset), so what’s with all the hoopla?

For one thing, Apple sure knows how to push out the (new) media envelope, by inviting journos, bloggers and twitterazzi of all shapes and sizes to cover the event live on the net (e.g. see Wired’s Liveblog coverage). PS. I also learnt a new word on Twitter as this event topped the list of Trending topics for most of yesterday (Fyi. “Trending” gives an indication of the most twittered topics). As our US colleagues might say, go figure.

Secondly, and perhaps more importantly, numbers really do say it all. For example: Apple has sold circa 30 million iPhones and iPod Touch devices since launch. Also there are some Fifty Thousand developers signed up to the official iPhone developer program, with over 800,000 downloads of the iPhone SDK so far.

Finally, iPhone OS 3.0 promises to deliver a lot of eagerly anticipated features which include, but are not limited to:

1. Usability Features – e.g. Cut Copy and Paste and landscape editing mode for key apps
2. Extended App Support – with over 1000 new APIs that will truly extend the capabilities of future apps
3. Myriad other features – including Push notification, Search, MMS support, Stereo Bluetooth Access, to name a few.

In conclusion, it promises to be a bumper crop of new features for the iPhone / iPod touch brigade this summer, and the extended API support may also see the beginning of more serious forays into the enterprise market; but perhaps the most important thing is that at I will soon be able to “Cut, Copy and Paste” stuff on my iPhone, (like so). I say, bring on the summer!


Note: Originally posted on Capgemini’s Technology blog.  You can see the original post, including comments, at: http://www.capgemini.com/technology-blog/2009/03/iphone_os_30_unveiled.php

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